If you're like me, you cringe at 95% of the Valentine's Day schlock we're subjected to. Ads and the like tend to be either corny, tacky, distasteful, repellent in their desperation to wring dollars from us ... or all of the above. But sometimes, I do come across the odd ode to love in February that hits me exactly the right way. Like this one.
Created by our friends James and Monique, this ad situates chocolate smack in the midst of the senses, its rightful place. Chocolate never had it so good as on, and nestled into, this gorgeous belly. The ad is fun, sexy, and effective—it strikes the right balance of risqué and restraint (note the spare but cute copy, too).
The ad was created on James's new web-based ad creation platform that's open to anyone: AdHack. On AdHack, ad creation escapes from the boundaries of the traditional model and allows people to play with their creativity. It also produces some damn good ads, which can be bought (e.g., M&Ms could buy this ad if they wanted to).
Check out AdHack ... and tell me if you don't think a couple of times today about M&Ms ...
Hey Kiley, thanks much for the kind words and mention of AdHack.
You did forget one thing though -- the sexy All-Clad ad you and Craig made: http://adhack2.com/public/detail/1952-1177
Posted by: James | February 14, 2008 at 03:53 PM